CITV (short for Children’s ITV) is a British television channel from ITV Digital Channels Ltd, a division of ITV plc. It broadcasts content from the CITV archive, as well as commissions and acquisitions. It airs daily from 6am to 6pm. The channel has averaged 200,000 viewers everyday having a 0.8 share of the TV audience in the UK.CITV itself is the programming block on ITV. “Children’s ITV” launched on 3 January 1983, featuring pre-recorded (later ‘live’) in-vision continuity links in between programmes, that came from Central Independent Television’s studios in Birmingham.CITV as a slot airs on Saturday and Sunday mornings on the ITV network from 6am to 8.25am, as part of the ITV Breakfast timeslot occupied by Daybreak and Lorraine on weekdays. CITV presentation is produced by ITV Granada in Manchester.
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