If you know nothing else about Kim Kardashian, you know that she is very, very famous. Some would say that’s all you need to know. At press time, she has 25 million Twitter followers, about a million less than Oprah Winfrey and nearly 5 million more than CNN Breaking News. Her Instagram account, where she is a prolific purveyor of selfies, is the site’s third most popular. You can’t walk through a supermarket without glimpsing her on a multitude of tabloids whose headlines holler about her relationships, her parenting style and the vicissitudes of her ample curves.
The rap on Kim Kardashian is that she has done nothing to merit her fame. But the longer I steep myself in the ambience of her pleasantly languid manner and hologram-perfect looks, the more facile this charge begins to seem. Of course, she has cannily leveraged that fame to build, with her sisters, a beauty-industrial complex, which includes a clothing line, a makeup line, a line of tanning products and seven perfumes. (A collection of hair care implements and styling products will debut in the spring.) Her mobile app, Kim Kardashian: Hollywood, in which players climb their way to A-List status under Kardashian’s tutelage, has earned over $43 million since its debut in June.